The Dionysus Tracksuit


Performance collective URLAND dreams of having their own tracksuit. And of sold-out theatres of course. As a self-proclaimed gang (of theatre fundamentalists) URLAND wants to lure as many people into the theatre as possible. Whether through a performance, videogame or radio play, all arrows always point to our temple: the theatre. Our dreamed tracksuit needs to be a playful billboard for our archaic, analogue medium. A statement of fabric with which you can state wherever you go in a casually chic way: “I am part of the cult of theatre”. URLAND wants to make that dream come true and for you to suit up and join the illustrious fellowship of theatre nerds.

URLAND, in collaboration with artist and style icon Perrine Philomeen and graphic designer and ur-gabber Ruben Verkuylen, have designed a theatrical, eclectic tracksuit. An original Australian tracksuit honouring Dionysus, the god of theatre and ecstasy. URLAND is inspired by the great myths and symbols from world literature and contemporary popular culture. Our very first performance, which we recently remade for the big city theatres, was De Gabber Opera:an operatic clash between the originally Dutch, hardcore gabber culture and the Greek tragedy ‘The Bacchae’. We learned about the dark, ritual power of theatre, we became ur, we discovered the mystery play. The god Dionysus a.k.a. The Earth Shaker, manifested as the final boss, our totem, our holy ancestor. Guided by Dionysus we transcend from theatre to the world.

What can be more worldly, more profane than a tracksuit? Dionysus smirks like Lucifer.


Concept URLAND (Marijn Alexander de Jong, Thomas Dudkiewicz, Jimi Zoet, Ludwig Bindervoet)
Graphic design tracksuits and campaign Ruben Verkuylen
Design tracksuits Perrine Philomeen
Fabrication tracksuits Izzy Branding
Animation Adam Centko
Sound design Tomas Loos
Video editor Giorgia Tessarollo
Digitization tracksuit Anna Bogomolova

Special thanks to

Creative Funding